LaConda T. Watson, MBA/HRM is an accomplished executive leader with over 30 years of experience spanning the nonprofit, corporate, and public service sectors. She currently serves as the President and CEO of Front and Center Power Entertainment and leads Watson Consulting Services, where she advises organizations on fundraising, leadership development, and community impact. Her extensive background includes serving as the CEO of the Boys and Girls Club of Jacksonville and as the Deputy Director of Communications for the State of Arkansas, where she played a critical role in statewide communications during the COVID-19 pandemic.

A dedicated advocate for education and equity, LaConda has held multiple school board leadership roles since 2014 and currently serves as the Vice Chair of the Republic Institute. Her career also includes significant corporate experience with Hewlett Packard and Alltel Communications, as well as leadership roles with the Arkansas Foodbank. Grounded in a legacy of military service as the wife of a retired U.S. Air Force member, she remains actively engaged in civic initiatives, including Delta Sigma Theta Sorority, Inc., and continues to empower women through her work with "I Choose ME" and Empowered Women Worldwide.